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Viva’s Growing Stable Of Leading Ladies Is Studio’s Secret Weapon

By NESTOR B. CUARTERO
Manila Bulletin

(From Left) Anne, Sarah, KC, Cristine

JUST A THOUGHT: Every evening I turn my worries over to God. He’s going to be up all night anyway. – Mary C. Crowley

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MANILA, Philippines — VIVA’S LEADING LADIES: TV networks may have the upper hand in building up stars nowadays, given the wide exposure they can provide, but that won’t stop stand-alone companies like Viva Films and Regal Films to continue developing their own stable of artists. Seiko Films, the third wheel in film production in the ’80s and ’90s, has closed shop, ending an era of sexy stars collectively known as ST Stars (for Sex Trip).

As the field of entertainment is wide enough to accommodate not just a few lead stars, Viva has succeeded in making its own stars shine side by side those from big networks 2 and 7.

Three of the biggest box office stars today are signed under Viva, namely Sarah Geronimo, Anne Curtis and Cristine Reyes. Inching closely is KC Concepcion, who is preparing for a mature role in a mature motion picture together with Cristine Reyes and a top leading man.

Recall that one of 2011’s biggest hits, “No Other Woman,” which posted a staggering P276.8 million in gross income, starred Viva ladies Anne and Cristine.

Sarah G. is another prized possession at Viva whose movies are box office hits and whose current show of the same title is a top rater on its Sunday evening timeslot. Recall that years back, Nora Aunor used to occupy that timeslot with her long-running “Superstar” show which aired for over 20 years.

In building up its own stars, Viva has been smart enough to acknowledge that the studio can’t do it alone, given the changing media landscape. Vic del Rosario has been partnering with leading TV networks to add shine and luster to his stars. That, it seems, is the only way to do it these days.

On the lighter side, proof that TV networks don’t have a monopoly of great ideas that work magically at the box office, two of last year’s biggest movie hits were courtesy of Star Cinema’s collaborations with Viva Films.

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STAR NEWS: In the absence of a regular teleserye after “Ikaw ay Pag-ibig,” child superstar Zaijan Jaranilla fills up his spare time promoting Moose Gear, a leading brand in kiddie fashion.

Moose Gear, known for its trendy clothes at affordable prices, celebrates its 20th anniversary this year.

Its previous endorsers are equally well known child actors like “Goin’ Bulilit” stars Nash Aguas, Sharlene San Pedro, Mika dela Cruz, Aaron Junatas, and Jairus Aquino. Moose Gear’s other brand ambassadors are Bugoy Cariño of “E-Boy,” Xyriel Manabat, formerly of “100 Days to Heaven” and ChaCha of “Goin’ Bulilit.”

Visit Moose Gear’s Facebook page www.facebook.com/moosegear to join its online contests.

Philippine acoustic singer Sabrina is continuously making a dent on the Indonesian market. Sabrina recently toured Indonesia, Singapore, Malaysia and Thailand to promote her new album, “I Love Acoustic 4.” During a March 24 gig at Supermal Karawaci in Jakarta, Sabrina was formally presented a Platinum Award for her most recent album. Her previous albums, “I Love Acoustic 3” and “I Love Acoustic, Too” were certified platinum while “I Love Acoustic 3” achieved gold status in Singapore and Thailand.

Short URL: http://www.filamnation.com/?p=24692

Posted by on Apr 10 2012. Filed under Articles, Entertainment, News from the Motherland. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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